EA's new chief design officer has vowed to "learn from" the mistakes the company made with loot boxes in Anthem and the Battlefield series.
EA much better.
“We have taken significant steps as a company to review and understand the mechanics around monetization, loot boxes, and other things in our games before they go to market,” Söderlund said. “For games that come next, for Battlefield or for Anthem, [players have] made it very clear that we can’t afford to make similar mistakes. And we won’t.”
He added that the intent behind loot boxes in Battlefront 2 was to “have more people play" for a long time after release. “And like a lot of other games on the market, to be able to afford to do that we had an idea of getting returns from that.
"But at the same time, we got it wrong. And as a result, we had to take very quick and drastic actions to turn everything off, and we’ve since worked and redesigned the progression system. People seem to appreciate what we’ve done, players are coming back, and we’re seeing stronger engagement numbers. People seem to think that for the most part, we got it right...we’ll have to be very cautious with what this means for future products.”
